---
title: Super-charging your sales efforts with the E-200
description: The E-200 delivers a wide variety of customer benefits, and these can in turn become the basis for dealer sales and marketing efforts to attract new customers.
---

![](https://www.thermokingnews.com/hubfs/Web/2024/blog/assets/images/icons/icon-language-selection.svg)

- [English](https://www.thermokingnews.com/tk-stayfresh-blog)
- [Français](https://www.thermokingnews.com/fr/tk-stayfresh-blog)
- [Italiano](https://www.thermokingnews.com/it/tk-stayfresh-blog)
- [Español](https://www.thermokingnews.com/es/tk-stayfresh-blog)
- [Pусский](https://www.thermokingnews.com/ru/tk-stayfresh-blog)

[![](https://www.thermokingnews.com/hubfs/Web/2024/blog/assets/images/logo-tk-logo-white.svg)](https://www.thermokingnews.com/tk-stayfresh-blog)

[Back to blog](https://www.thermokingnews.com/tk-stayfresh-blog)

# Super-charging your sales efforts with the E-200

[Marketing matters](https://www.thermokingnews.com/tk-stayfresh-blog/tag/marketing-matters), [Transport Refrigeration](https://www.thermokingnews.com/tk-stayfresh-blog/tag/transport-refrigeration), [Sustainability](https://www.thermokingnews.com/tk-stayfresh-blog/tag/sustainability)

Are your sales conversations benefitting from a genuine spark of electricity? Do you use the E-200 unit to excite customers and **deliver that wow factor to prospects**?

If not, you could be missing out on clear advantages for your dealership, including:

- **Industry-leading technology** that’s already winning awards
- All-electric units designed to meet customer demands around **sustainability and noise**
- A host of **marketing support options** to start the conversation

## Put your dealership in the electric shop window

By now you should be aware of the **E-200’s headline customer benefits**:

- **Full-electric solution** for medium-sized vans and trucks
- Simple **plug and play** installation to get started
- **Silent runn**ing to transform cold chain operations in urban areas
- Zero CO2 emissions help open up **low emission zones**
- Combines a unique blend of **control**, **convenience**, fleet utilization, and reliability

## Winning awards for sustainability

The E-200 is already taking the transport refrigeration market by storm, and generating some serious interest. Better still, it’s **now officially an award winner**, and was the [standout performer at Transpotec 2019](https://europe.thermoking.com/thermo-kings-e-200-is-the-big-winner-at-transpotec-2019/).

Attracting strong interest from both visitors and industry press, the E-200 was recognized by Tuttotrasporti magazine as **the best reefer transport solution in terms of sustainability**.

“We’re delighted to achieve this level of recognition from such a prestigious source,” states **Nicandro Buono**, Product Manager Direct Drive Solutions at Thermo King. “Such news should give our dealership network great confidence that the E-200 is setting a new standard for all-electric transport refrigeration”.

## Building on potential

How to **make the most of the E-200 opportunity**? Well, to ensure it’s front and center of all future sales and marketing efforts, you first stop should be the [E-200 toolbox](https://iservice.mythermoking.com/iservice/sso.asp?system=esa). Here you’ll find access to various assets, including:

- E-200 leaflets and brochure
- Pictures and tools
- Additional marketing assets

You can also point interested fleet managers to the [E-200’s dedicated product page](https://europe.thermoking.com/direct-drive/e-series/e-200/), where they’ll find lots of introductory content – including the **brochure, product video, and animation**.

“I would say to any dealer that now is the time to be talking E-200,” says **Eneko Fernandez**, Product Leader at Thermo King. “Customers will inevitably incorporate more and more all-electric components into their fleets, and **positioning yourself as an expert in this field** is key to safeguarding your future business”.

 Related Posts

[![](https://www.thermokingnews.com/hubfs/TK_22-008%20-%20Blog%20Thumbnail%20-%20350x170px%20-%20InfoCentral.png) 30 Apr 2022 The new InfoCentral – all the insight you could want, all in one place Marketing matters, InfoCentral, iService, Thermo King Europe, User Interface, Dealer Network](https://www.thermokingnews.com/tk-stayfresh-blog/the-new-infocentral-all-the-insight-you-could-want-all-in-one-place) [![](https://www.thermokingnews.com/hubfs/TK_22-008%20-%20Blog%20Thumbnail%20-%20350x170px%20-%20Brand%20Center-1.png) 29 Apr 2022 The updated Brand Center – putting our reputation to work Marketing matters, InfoCentral, Thermo King Europe, User Interface, Dealer Network, Brand Center](https://www.thermokingnews.com/tk-stayfresh-blog/the-updated-brand-center-putting-our-reputation-to-work) [![](https://www.thermokingnews.com/hubfs/TK_22-008%20-%20Blog%20Thumbnail%20-%20350x170px%20-%20Brand%20Center.png) 27 Apr 2022 Advancer Fuel Saving Promise wins a Challenge Possible Award Marketing matters, Sustainability, Advancer, AdvancerFuelSavingsPromise, Thermo King Europe, ChallengePossible](https://www.thermokingnews.com/tk-stayfresh-blog/a-testament-to-thermo-kings-push-towards-sustainability-advancer-fuel-saving-promise-wins-a-challenge-possible-award)

![](https://www.thermokingnews.com/hubfs/Web/2024/blog/assets/images/logo-tk-logo-white.svg)

- <https://www.facebook.com/ThermoKingEurope/>
- <https://x.com/ThermoKingEur>
- <https://www.linkedin.com/company/thermo-king-europe>

©2024 Thermo King. All Rights Reserved.

![](https://www.thermokingnews.com/hubfs/Web/2024/blog/assets/images/logo-trane-technologies.svg)