Opportunity, as the saying goes, is the mother of invention. For example, when launching an updated InfoCentral portal for dealers, why not update the Brand Center portal too?
- InfoCentral is of course the place to go for an extensive range of Thermo King materials, including sales brochures, presentations, and all the latest updates
- Brand Center, a prominent part of InfoCentral, serves up everything brand related – from logos to building signage
The Brand Center is now live and by accessing it (easily found via InfoCentral) you’ll find a host of assets available, split by the two audiences of dealers and employees.
The purpose of Brand Center, for both dealers and Thermo King employees, is to help ensure brand consistency in everything we do. Once inside, you’ll also see improved navigation and the logical grouping of different assets and practical guidance.
What you’ll find as a dealer
First and foremost, you’ll find the latest versions of all our brand assets. This is important, as it means you can download them with confidence, and without the risk of accessing an older version. Divided into sections for Thermo King, Frigoblock, and Trane Technologies, the assets you’ll find available include:
- Logos and guidance on their correct usage
- Website templates to help dealers develop a digital channel
- Buildings and vehicle signage
Better still, click on ‘sample endorsement’ (under TK authorized dealer logo), and you can see different assets – business card, letterhead, envelope etc. – being used for an example partner. This gives a clear picture of what these assets would look like when your logo and details are applied.
In addition, you’ll find a section on marketing support. This details all available material from brochures to bulletins, sales tools to image libraries – and the language options for each. And finally, there’s one of the most important links to keep in mind: ‘contact’. Click on this and you have a direct line to the Thermo King marketing team to ask any questions, or to talk through your plans and ambitions – and get informed answers! Take a look now.
What you’ll find as an employee
The employee portal also contains all the branding and support available to dealers. Plus, there are a range of additional items and templates added in as a result of frequent requests for communication assets. These include:
- Email signatures: that offer the option to include social media buttons
- Microsoft Word templates: divided by individual topic areas (Advancer, trailer, Cold Storage solutions etc.)
- Microsoft Powerpoint templates: which are again arranged by distinct topic areas, as well as by usage – and a general template for both internal or external use
- Microsoft Teams backgrounds – a range you can download to ensure the ideal option for every session
These dedicated templates for internal use only have been created to give individual product lines and service areas their own unique look. Our goal being to inspire a more visual and distinct ‘feel’ to every document created. See what’s on offer.
Win your way with brand
Brand Center acts as a single location for accessing all the latest branding from Thermo King, Frigoblock, and Trane Technologies. Our brand is a key way to stand out in a crowded market, and with this portal you’ll always be ‘on-brand’ and ready to win.
Take a look at the Brand Center today – click here.
