TK Stay Fresh blog

Market stories

InnoTrans 2024 – boosting efficiency with collaboration

Dealer inspiration, HVAC Solutions, Innovation

The E-Series expands: all-new, all-electric TRUs for vans and trucks

Electrification, Campaigns, Innovation

That was IAA 2024: where the E-Zone just got bigger

Electrification, Campaigns, Innovation

Introducing Max Your Cool: a new approach to selling aftermarket services and solutions

Service Excellence, Sales, Marketing

Taking our aftermarket story to the max: the narrative behind Max Your Cool

Service Excellence, Campaigns, Sales, Marketing

Thermo King Brand Center: How to get the most out of your marketing campaign

Dealers, Best practices, Sales support, Brand Center, Marketing

How clever marketing can heat up your sales

Sales, Marketing, Cold Storage Solutions

Behind the campaign: a look at Thermo King’s story strategy

Events, Products, Campaigns, Sales

Did you like 2023? Here’s how to get even more out of 2024!

Sales support, Events, Products, Innovation

Solutrans 2023: Welcome to the E-zone

Events, Solutrans, Thermo King Europe, dealership

Boost your Advancer sales: every tool at your disposal

Advancer, Thermo King Europe, dealership

5 reasons your website might be losing its cool

Thermo King, Dealer Network, webdesign

TK apps: insight at your fingertips

A helping hand for social media!

Thermo King Europe, social media, dealership

The new InfoCentral – all the insight you could want, all in one place

Marketing matters, InfoCentral, iService, Thermo King Europe, User Interface, Dealer Network

The updated Brand Center – putting our reputation to work

Marketing matters, InfoCentral, Thermo King Europe, User Interface, Dealer Network, Brand Center

Advancer Fuel Saving Promise wins a Challenge Possible Award

Marketing matters, Sustainability, Advancer, AdvancerFuelSavingsPromise, Thermo King Europe, ChallengePossible

ThermoTech: New sustainable technologies for the future of refrigerated transport

Marketing matters, Advancer, AxlePower, Solutrans, RefrigeratedTransport

AxlePower: 100% electric refrigeration, powered by the road.

Marketing matters, Advancer, AxlePower, Solutrans, RefrigeratedTransport, Powered By The Road

FRIGOBLOCK launches new website

Marketing matters, ColdChain, RefrigeratedTransport, FK2, Frigoblock, StayFresh

HVAC CO2 sensors for buses: optimizing passenger comfort

Marketing matters, HVAC Solutions

ThermoKare revamped: sell peace of mind to your customers

Marketing matters, Transport Refrigeration, Advancer

A-500 Whisper Pro: Let your customers enter the city at night

Sales support, Sustainability, Advancer

V-1000: A revolution in large truck refrigeration technology

Sales support, Transport Refrigeration

Pharma Toolbox: ensuring vaccine integrity every step of the way

Services, Thermo King PharmaSolutions

Your guide for writing better social media posts

Best practices, Sales support

TK SmartSaver: calculate your customers’ fuel savings

Sales support, Tools, Services

“Nearly 100% of our dealers signed up for our 100% Digital DPC!”

Marketing matters, Events, DPC

Selling Advancer? Easy with these top sales tools at your disposal

Best practices, Marketing matters, Sales support, Advancer

Discover our upgraded image library

Marketing matters, Sales support, Tools

Augmented Reality brings Advancer to life during the Dealer Days at Thermo King Costa Eugenio

Dealers, Marketing matters, Sustainability, Advancer

Advancer & the iconic A: a peek behind the scenes

Marketing matters, Transport Refrigeration, Advancer

How to organize a product launch during Covid-19?

Marketing matters, Transport Refrigeration, Advancer

Have you met Jack Advancer?

Best practices, Marketing matters, Advancer

Going full double decker – Thermo King attends Busworld 2019

Marketing matters, Events

Intermodal 2019: time for some big announcements

Marketing matters, Events

Solutrans 2019: new announcements and fresh ideas

Marketing matters, Events, Thermotopia

The TK Boutique: a source of wonder and hidden gems

Dealers, Marketing matters

A dynamic client presentation – with added interactivity!

Marketing matters, Sales support

Super-charging your sales efforts with the E-200

Marketing matters, Transport Refrigeration, Sustainability

Take your audience on the journey to Connected Solutions

Marketing matters, Connected Solutions

Thermo King tool spotlight: Alarm Codes

Marketing matters, Tools

Being part of the conversation: Transport Logistic Munich

Marketing matters, Events

Connected benefits: putting customer value at the heart of our telematics offering

Marketing matters, Connected Solutions

Taking the pulse of the market: how the CV Show sets the stage for 2019

Marketing matters, Events

TK ComCom: performance data that helps you win business

Marketing matters, Tools

The TK Video Collection: lights, camera, action!

Best practices, Marketing matters, Sales support

“The best decision we’ve ever made” – Thermolite™ solar panels in action

Marketing matters, Transport Refrigeration, Sustainability

Thermo King's E-200 is the big winner at Transpotec 2019

Marketing matters, Events, Transport Refrigeration, Sustainability

Thermo king recognizes 2018 dealer award winners

Dealer news, Dealer awards

The future of public transport-header.jpg

The future of public transport: talking HVAC at InnoTrans and IAA 2018

Marketing matters, Events, HVAC Solutions

Thermo King in action-header.png

Thermo King in action: virtual reality delivered at IAA 2018

Marketing matters, Events, Thermotopia

Thermotopia are you ready to get involved-header.jpg

Thermotopia: are you ready to get involved?

Marketing matters, Transport Refrigeration, Sustainability

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Defining the future of refrigerated transport – Thermo King and Frigoblock at IAA 2018

Marketing matters, Events, Transport Refrigeration

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Now Taking Orders for SLXi Hybrid

Marketing matters, SLXi Hybrid

B-Series Connects with TracKing-header.jpg

Small B-Series Now Offers Big Features

Marketing matters, TracKing™

ColdCube Connect-header.png

ColdCube™ Line Gets an Upgrade!

Marketing matters, Tools

Thermo King CV Show 2018-header.jpg

120 Years of Innovation at Commercial Vehicle Show 2018

Marketing matters, SLXi Hybrid

ThermoLite Max Power 110W-v2-header.jpg

The Power of the Sun … Tripled!

Marketing matters, Sustainability

Costa Named the 2017 Bus Dealer of the Year - header.jpg

Costa Named 2017 Bus Dealer of the Year

Dealer news, Dealer awards

TTP Wins the 2017 Connectivity Dealer of the Year - header.jpg

TTP Wins the 2017 Connectivity Dealer of the Year award

Dealer news, Dealer awards

Station Diesel Named 2017 Frigoblock Dealer of the Year - header.jpg

Station Diesel Named 2017 Frigoblock Dealer of the Year

Dealer news, Dealer awards

Gogami Named 2017 Aftermarket Dealer of the Year - Pic 9-887170-edited.jpg

Gogami Named 2017 Aftermarket Dealer of the Year

Dealer news, Dealer awards

Climate Control LLC Named 2017 Vehicle-Powered Truck Dealer of the Year - header.jpg

Climate Control LLC Named 2017 Vehicle-Powered Truck Dealer of the Year

Dealer news, Dealer awards

Paris Froid Service Wins the 2017 Self-Powered Truck Dealer of the Year - header.jpg

Paris Froid Services Wins the 2017 Self-Powered Truck Dealer of the Year award

Dealer news, Dealer awards

KH One Stop Wins 2017 Trailer Dealer of the Year - header.jpg

KH One Stop Wins 2017 Trailer Dealer of the Year award

Dealer news, Dealer awards

TT Thermo King Named the 2017 EMEA Dealer of the Year - header.jpg

TT Thermo King Named the 2017 EMEA Dealer of the Year

Dealer news, Dealer awards

Right Here Right Now - Pic 4 - header.jpg

Right Here. Right Now.

Dealer news, Dealer awards

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Intermodal 2017

Marketing matters, Events, Marine Transport Refrigeration

Solutrans 2017 - header.jpg

Marketing matters, Events, Transport Refrigeration, Sustainability

Busworld Europe 2017 - header.jpg

Busworld Europe 2017

Marketing matters, Events, Sustainability

Ballinlough - header 0.png

Ballinlough Refrigeration Wins Customer Service Excellence Award

Dealer news, Dealers, Awards

Dealers Find Unique Ways to Highlight SLXi - header 2.jpg

Dealers Find Unique Ways to Highlight SLXi

Dealer news, Dealers, Best practices, SLXi

Celebrating Milestone Anniversaries in 2017

Dealer news, Dealers, Anniversaries

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Successfully Selling SLXi Standard Connectivity

Dealer news, Dealers, Best practices, SLXi, Upgrades

TT-Thermo King Poland Opens New Service Centre - 3-header.jpg

TT-Thermo King Poland Opens New Service Centre – One Stop Shop

Dealer news, Dealers, Best practices

Thermo King Recognized as a Best Brand in Germany

Dealers, Awards, Marketing matters, Thermo King

TK ComCom Just Got Better … Because You Asked

Marketing matters, Sales support, Tools

Thermo King KEY Sales Tools Refreshed!

Marketing matters, Sales support, Tools

SAVE ON ThermoKare Service Contracts for SLXi - header 0.jpg

SAVE ON ThermoKare Service Contracts for SLXi

Marketing matters, Sales support, Services, SLXi, ThermoKare

Russia’s COMTRANS Attracts 15,000+ Visitors

Marketing matters, Events

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Time to Update Your Dealership Website?

Dealers, Marketing matters, Sales support, Tools