How best to introduce vehicle insulation services into your offering? Indeed, why do so in the first place? And how can providing this to your clients help increase sales and open up new opportunities?
To answer these questions, let’s turn to a story from within the Thermo King dealer network.
New services and new opportunities
Sorhofroid has put the promise of a vehicle insulation solution into practice.
They started by understanding what their customers were asking for. Certainly those transporting perishable goods, where the emphasis was on cost and sustainability. And it was here that vehicle insulation stood out as the ideal solution.
Next they invested in the technology. Their goal being to offer three separate options: modular insulation kits, spray-on insulation, and hand lay-up.
Once done, Sorhofroid turned these new skills into a series of customer offerings.
Real value for your business
What does this all mean for Sorhofroid? What does this mean for you?
Well, for all our dealers, vehicle insulation solutions offer a great way to connect with customers. It lets you speak to them earlier in the sales cycle and to talk options. Plus it offers multiple opportunities to cross- and up-sell additional products and services.
And on top of all this is the ability to showcase your skills and expertise as true refrigeration specialists.
A one-stop-shop for customers
In the eyes of the customer, end-to-end offerings like these create a one-stop-shop where they can go for all their vehicle insulation needs.
Clients can now come and talk to them about the loads they’ll be carrying. Then agree the vehicle brand and model, installation method, and any level of customization (back door, side door, dual compartment etc.).
All they need to do then is arrive on the agreed date and drive away with a fully equipped vehicle.
