3 trends that will impact the cold chain in the 2020s and their sales opportunities
In October 2020, researchandmarkets.com estimated that the global cold chain accounted for 191.2 billion EUR ($233.8 billion). Forecasts indicate that number will continue to rise to 278.4 billion EUR ($340.3 billion) by 2025. As an industry leader in this segment, all of us at Thermo King have to stay on top of the latest trends to keep our pole position.
Some trends are difficult to tackle. For example, our clients are often plagued by driver shortage and the demand for lorry drivers will continue to rise in the near future.
ere are 3 technological trends that we are developing right now.
1. High-quality home deliveries
As we wrote in earlier posts, the amount of home deliveries has tripled in 2020. Fortunately for your customers, Thermo King offers plenty of solutions to keep goods at the highest quality for last-mile deliveries.
Sales opportunities:
- ColdCube™ Connect FLEX: keep goods at the right temperature when you’ve limited cargo space
- V-Series for small vans: ideal for home deliveries
- E-200 x Mercedes eSprinter: fully electric vehicle (equipped with our E-200 unit) for last-mile pharma deliveries
2. Remote temperature insights as a standard
In 2021, large trailer constructers like Krone and Kögel are following our example by adding telematics as a standard into their trailer bodies.
Sales opportunities:
- Connected Solutions: let your customers keep an eye on their cargo when it’s on the road
- Touchlog: tracks temperature changes – even in the air
3. Stricter environmental legislations
Governments are taking legislative action to improve living conditions and to protect the environment. Recently, the British government announced the end of the rebate of red diesel. And France relaunched their red diesel ban that will probably be in full effect by 2022.
Sales opportunities:
Luckily, our technologies are constructed to comply with all legislations.
- PIEK regulation (and noise regulation): Our Advancer Whisper Pro produces less noise than the 60 dB threshold
- Red diesel bans: Our fuel-efficient Advancer units will mitigate the costs when red diesel will become as expensive as road diesel
Cold chain innovations impact your customer’s sales decisions
Customers are looking for solutions to become more sustainable. In this article, we discuss 3 innovations that will drastically reduce their environmental impact.
