Thermo King KEY Sales Tools Refreshed!
Successful selling requires the right resources. This is why we recently updated several of our marketing tools to ensure that you are armed with current data and product information to share with customers.
- New Assets in Thermo King Brand Center
- Learn what’s new in TK Interactive Presentation 4.0
- Thermo King Europe Website Now Features More Solutions
New Brand Assets in Thermo King Brand Center
Have you browsed the Thermo King Brand Center recently? If not, you are missing out! At your service 24 hours a day, 7 days a week, the Brand Center is a helpful tool that is ready to help you with all of your branding questions.
Check out the Latest Changes to the Brand Center
- Updated logo section - more formats available
- NEW templates for dealer websites
- NEW Powerpoint templates
- Direct links to order on TK Boutique
- General improvements to navigation, and ‘bug’ fixes
Easy to Use
All guidelines, templates and documents are a click away and ensure a consistent application of our corporate identity. The strength and integrity of our brand depends on how effectively the guidelines are applied and implemented throughout the entire Thermo King community.
Visit the Brand Center today to learn more.
Questions? Contact marketing.europe@thermoking.com
TK Interactive Presentation – Version 4
Our corporate presentation just got another update! Packed with the latest company, product, sales and marketing information, the TK Interactive Presentation 4.0 includes all the resources to help you easily and efficiently customize presentations for your customers.
Here are the highlights:
- Refreshed Ingersoll Rand and Thermo King information
- Updated marketing section
- Enhanced innovation section
- New addition! SLXi Connect&Control information
- Enriched technical data in SLXi section
- Latest truck specifications
Access the iPresentation via Info Central – EN, FR, IT, ES, DE, RU, PL
Marketing our Brand and Solutions on the Thermo King Europe Website
Aligning to Thermo King’s promise of being a full solutions provider and industry partner - and not just a product and service vendor - the Thermo King EMEA website has added a new section titled “SOLUTIONS” and also updated its Brand section to better represent who we are. After all, our brand and the solutions Thermo King provides are crucial to our success!
Now, customers visiting the Thermo King Europe website will have quick access to the many solutions available through Thermo King with just a couple of clicks. Previously, the website highlighted our PharmaSolutions; now the categories have been expanded to include Sustainability, Retail and Noise Solutions.
“We really wanted to spotlight the solutions we have in every category that can assist customers in managing industry and environmental regulations, and in meeting their own business priorities,” said Erika Smets, marketing communications manager, Thermo King EMEA. “By adding a new “Solutions” button at top, it really packages our message nicely and shows that we are a full solutions partner. We’re also happy to share that our Brand section has been updated as well to better reflect and promote what we do and stand for here at Thermo King.”
Key messages include:
- Sustainability Solutions
Thermo King is committed to leading the way in offering sustainable refrigeration solutions. This section provides an overview of what we can offer to help customers meet environmental regulations today and tomorrow. - Retail Solutions
Shares highlights of Thermo King products and why we offer the most complete portfolio of reliable, safe, efficient and environmentally responsible solutions for transport temperature control needs. - Noise solutions
Provides details on why we offer low-noise solutions; what we offer in terms of low-noise transport, including noise mufflers and noise containment; as well as the benefits of all. See the new Solutions section, and check out the updated Brand section as well, at www.europe.thermoking.com
