---
title: "Thermo King Brand Center: How to get the most out of your marketing campaign"
description: "Want to elevate your marketing to higher levels? Check whether your logos, website and signage is still on-brand. All in one location: our TK Brand Center."
image: https://www.thermokingnews.com/hubfs/TK24-002_SF_Q1_brand%20center-350x170px.jpg
---
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# Thermo King Brand Center: How to get the most out of your marketing campaign
[Dealers](https://www.thermokingnews.com/tk-stayfresh-blog/tag/dealers), [Best practices](https://www.thermokingnews.com/tk-stayfresh-blog/tag/best-practices), [Sales support](https://www.thermokingnews.com/tk-stayfresh-blog/tag/sales-support), [Brand Center](https://www.thermokingnews.com/tk-stayfresh-blog/tag/brand-center), [Marketing](https://www.thermokingnews.com/tk-stayfresh-blog/tag/marketing)
# **TK Brand Center: How to get the most out of your marketing campaign**
**Did you know that our logo colours are black and process blue? And that we only use Arial and Calibri as fonts? If you didn’t know, no need to panic. Just go to the [Thermo King Brand Center](https://corpsso.b2clogin.com/corpsso.onmicrosoft.com/B2C_1A_SAML_SignIn/samlp/sso/login?SAMLRequest=fZJJb8IwEIX%2FSuS7s7PUIkgsqhqpS1RQD71ExjhgNbFTj0PLv69jCqKHcn1%2Bz9%2FM00yANnVLZp3Zy1f%2B2XEwXr7MUBlGw4rGA4ZHbJPiNGIUj4fhCMdjOqR3tNqEdIC8N65BKJmh2A%2BRlwN0PJdgqDRWCuMUhwmOxusoJUlC0sRP7qJ35C0tRUhqXHJvTAskCJjSLYDyNzGr1U5In6nmIirZCKYVqMo4fR4vymhWrmZPj%2BVK7GQuA7dIYM2BiyPvXmnG3WIZqmgNvB%2BwoADiwC9KoZVRTNVzIbdC7jLUaUkUBQFE0oYDMYz0FGIXJJuTCcjDel3g4mW1Rt53U0sgDn473P6S0HTSu4krS1%2Flb8ft3Fz3jaHpuTFhlYNg3G%2BOZs91oz7scK6e88skuEKduC15tn%2Fny0LVgh37khpq%2FkdHfuQUscWVs5JOQsuZqATfIm9W1%2BproTk1tlKjO9toMD1R%2Fx7V9Ac%3D&RelayState=%2Fsamlsso.aspx%3FReturnUrl%3D%252fiservice%252fDefault.asp%253f): one single location where you can find all the latest branding from Thermo King, Frigoblock, and Trane Technologies. So your marketing always remains ‘on-brand’, and you can keep on winning.**
## **4 burning questions, answered by our brand experts**
1. **How do I know whether I’m using the right logo in my communication?**
Download your own authorized dealer logo in any required format, with clear examples how to use them – or not. All strategic brand logos can be found on the Brand Center’s [logos page.](https://corpsso.b2clogin.com/corpsso.onmicrosoft.com/B2C_1A_SAML_SignIn/samlp/sso/login?SAMLRequest=fZJJb8IwEIX%2FSuS7s7PUIkgsqhqpS1RQD71ExjhgNbFTj0PLv69jCqKHcn1%2Bz9%2FM00yANnVLZp3Zy1f%2B2XEwXr7MUBlGw4rGA4ZHbJPiNGIUj4fhCMdjOqR3tNqEdIC8N65BKJmh2A%2BRlwN0PJdgqDRWCuMUhwmOxusoJUlC0sRP7qJ35C0tRUhqXHJvTAskCJjSLYDyNzGr1U5In6nmIirZCKYVqMo4fR4vymhWrmZPj%2BVK7GQuA7dIYM2BiyPvXmnG3WIZqmgNvB%2BwoADiwC9KoZVRTNVzIbdC7jLUaUkUBQFE0oYDMYz0FGIXJJuTCcjDel3g4mW1Rt53U0sgDn473P6S0HTSu4krS1%2Flb8ft3Fz3jaHpuTFhlYNg3G%2BOZs91oz7scK6e88skuEKduC15tn%2Fny0LVgh37khpq%2FkdHfuQUscWVs5JOQsuZqATfIm9W1%2BproTk1tlKjO9toMD1R%2Fx7V9Ac%3D&RelayState=%2Fsamlsso.aspx%3FReturnUrl%3D%252fiservice%252fDefault.asp%253f)
2. **How can I show off my (digital) pride for the company?**
Transform your website into a Thermo King showcase with [customizable CSS or HTML templates,](https://corpsso.b2clogin.com/corpsso.onmicrosoft.com/B2C_1A_SAML_SignIn/samlp/sso/login?SAMLRequest=fZJJb8IwEIX%2FSuS7s7PUIkgsqhqpS1RQD71ExjhgNbFTj0PLv69jCqKHcn1%2Bz9%2FM00yANnVLZp3Zy1f%2B2XEwXr7MUBlGw4rGA4ZHbJPiNGIUj4fhCMdjOqR3tNqEdIC8N65BKJmh2A%2BRlwN0PJdgqDRWCuMUhwmOxusoJUlC0sRP7qJ35C0tRUhqXHJvTAskCJjSLYDyNzGr1U5In6nmIirZCKYVqMo4fR4vymhWrmZPj%2BVK7GQuA7dIYM2BiyPvXmnG3WIZqmgNvB%2BwoADiwC9KoZVRTNVzIbdC7jLUaUkUBQFE0oYDMYz0FGIXJJuTCcjDel3g4mW1Rt53U0sgDn473P6S0HTSu4krS1%2Flb8ft3Fz3jaHpuTFhlYNg3G%2BOZs91oz7scK6e88skuEKduC15tn%2Fny0LVgh37khpq%2FkdHfuQUscWVs5JOQsuZqATfIm9W1%2BproTk1tlKjO9toMD1R%2Fx7V9Ac%3D&RelayState=%2Fsamlsso.aspx%3FReturnUrl%3D%252fiservice%252fDefault.asp%253f) available in two engaging styles. Or boost your background on LinkedIn, on your phone or during virtual meetings with our branded assets.
Want to turn heads with other promotional materials? Our Brand Center offers a large collection of hats, bags, desk and office accessories or shirts and uniforms. Take a glance at [TK Boutique.](https://corpsso.b2clogin.com/corpsso.onmicrosoft.com/B2C_1A_SAML_SignIn/samlp/sso/login?SAMLRequest=fZJJb8IwEIX%2FSuS7s7PUIkgsqhqpS1RQD71ExjhgNbFTj0PLv69jCqKHcn1%2Bz9%2FM00yANnVLZp3Zy1f%2B2XEwXr7MUBlGw4rGA4ZHbJPiNGIUj4fhCMdjOqR3tNqEdIC8N65BKJmh2A%2BRlwN0PJdgqDRWCuMUhwmOxusoJUlC0sRP7qJ35C0tRUhqXHJvTAskCJjSLYDyNzGr1U5In6nmIirZCKYVqMo4fR4vymhWrmZPj%2BVK7GQuA7dIYM2BiyPvXmnG3WIZqmgNvB%2BwoADiwC9KoZVRTNVzIbdC7jLUaUkUBQFE0oYDMYz0FGIXJJuTCcjDel3g4mW1Rt53U0sgDn473P6S0HTSu4krS1%2Flb8ft3Fz3jaHpuTFhlYNg3G%2BOZs91oz7scK6e88skuEKduC15tn%2Fny0LVgh37khpq%2FkdHfuQUscWVs5JOQsuZqATfIm9W1%2BproTk1tlKjO9toMD1R%2Fx7V9Ac%3D&RelayState=%2Fsamlsso.aspx%3FReturnUrl%3D%252fiservice%252fDefault.asp%253f)
3. **Where can I find guidelines about posters or other signage materials**
Download your own posters, pop-up banners, or any other signage in our Brand Center. And discover the perfect spot for all signage, whether it’s for your building, the pylon, or the stickers on your vehicle. Height, size and colours are available in our[Signage Guidelines, Standards & Technical Specifications.](https://tkbrandcenter.thermokinginfo.com/dealer/exterior-building-signage.php)
4. **Can I customize brand assets as a dealer?**
Templates, logos, brochure, or whatever you need to sell our products better. Our Brand Center always contains the latest assets and guidelines. Easy to download, easy to use and easy to customize. Just fill in your specifics as a dealer and you’re good to go.
## **Why do we need a Brand Center?**
Over the years we have established Thermo King, Frigoblock and Trane Technologies as a strong brand, with dedicated dealers like you as a crucial factor. In the crowded market of transport refrigeration, our brand is key to stand out and keep growing.
With our [Brand Center](https://corpsso.b2clogin.com/corpsso.onmicrosoft.com/B2C_1A_SAML_SignIn/samlp/sso/login?SAMLRequest=fZJJb8IwEIX%2FSuS7s7PUIkgsqhqpS1RQD71ExjhgNbFTj0PLv69jCqKHcn1%2Bz9%2FM00yANnVLZp3Zy1f%2B2XEwXr7MUBlGw4rGA4ZHbJPiNGIUj4fhCMdjOqR3tNqEdIC8N65BKJmh2A%2BRlwN0PJdgqDRWCuMUhwmOxusoJUlC0sRP7qJ35C0tRUhqXHJvTAskCJjSLYDyNzGr1U5In6nmIirZCKYVqMo4fR4vymhWrmZPj%2BVK7GQuA7dIYM2BiyPvXmnG3WIZqmgNvB%2BwoADiwC9KoZVRTNVzIbdC7jLUaUkUBQFE0oYDMYz0FGIXJJuTCcjDel3g4mW1Rt53U0sgDn473P6S0HTSu4krS1%2Flb8ft3Fz3jaHpuTFhlYNg3G%2BOZs91oz7scK6e88skuEKduC15tn%2Fny0LVgh37khpq%2FkdHfuQUscWVs5JOQsuZqATfIm9W1%2BproTk1tlKjO9toMD1R%2Fx7V9Ac%3D&RelayState=%2Fsamlsso.aspx%3FReturnUrl%3D%252fiservice%252fDefault.asp%253f), we ensure consistency in everything we do: from the first email we send to a potential customer to the actual delivery at their doorstep. A full Thermo King experience, that makes them come back for more.
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