Did you like 2023? Here’s how to get even more out of 2024!

More than 600 social media posts, 7 million campaign impressions and 32,000 clicks. Numbers don’t lie: 2023 was a fantastic year, on every possible level. Time to take it easy? Think again! 2024 already promises to go far beyond the limits of 2023, with innovations, campaigns and tools that make your life much easier. Whatever segment you’re working in, brace yourself for the next best things in transport refrigeration. 

2024: the year of more

Last year’s results were driven by great campaigns, reaffirming Thermo King as the industry frontrunner. The secret behind this success? A great storyline and a solid strategy. Discover how we help you sell our products with the best stories.

As good as 2023 might have been, in the coming year we will help you to achieve a lot more. Wondering how? Discover a whole new set of product launches, sales tools and events. Here’s what’s coming in 2024!

More product launches and campaigns

How can we grow your business? How can we support your customers with better services? How can we help you meet current and future market demands? Time and time again, these questions inspire us to improve our products, exploring new levels of efficiency, performance and sustainability.

For every segment, we’re setting up some mind-blowing campaigns to showcase our latest product innovations. Start counting off the days to 6 remarkable product or service launches, but try to keep it cool.

• The first electric multi-temp Advancer: Expanded functionalities with flexible cooling capacity up to 3 zones.
• Evolution E-Series for large trucks: Marketing launch at IAA
• E-COOLPAC: Battery pack for truck and container refrigeration units
• V-Series expansion: A new model for large trucks
• Max Your Cool: An updated version of our extensive portfolio of smart services, digital solutions and upgrades, with added value for your customers
• Alternative technologies campaign: A spotlight on our sustainable power sources

More sales tools

Already dreaming of countless opportunities? With our wide range of tools, you can quickly turn them into reality. That’s why we’re continuously updating, improving and adding sales tools, helping you to sell faster, easier and better

• TK Bluebook: A complete guide to the Thermo King truck and trailer portfolio
• TK website upgrade: A new interface, better navigation, and leads capturing
• Complete product toolbox: All brochures, presentations, images and specifications in one toolbox
• TK Fuel Saver / SmartSaver: A better user experience and more products, all in one tool

More events

Reach a whole new audience of potential customers at events and trade shows. Our sponsorships at key events provide a great opportunity to expand your business. Mark your calendar for:

• 18 March 2024: Cold Chain Climate Summit - Warwick, UK
• 16-18 April 2024: LogiPharma - Lyon, France
• 08-11 May 2024: Transpotec - Milan, Italy
• 27-28 May 2024: GIRP, Prague, Czech Republic
• 17-22 September 2024: IAA Transportation – Hanover, Germany
• 12-14 November 2024: Intermodal – Rotterdam, The Netherlands

Check our Thermo King calendar for a complete overview of our upcoming sponsored events and trade shows.

Raised heartbeat, dry mouth and a tingling sense of excitement? Great! Prepare for a groundbreaking year in transport refrigeration. Stay tuned!

Still amazed how we turned 2023 into such a huge success? Get an exclusive throwback in our wrap-up video, or discover the secrets of our marketing strategy.