Hot on the heels of pushing the sustainability envelope with its new FK2 unit, FRIGOBLOCK is continuing to demonstrate its passion for innovation with an all-new website.
FRIGOBLOCK’s values, however, haven’t changed. Focus on customers, performance, reliability, economy and environmental responsibility remain their DNA. The new website now reflects these priorities and shows the company in its best light.
The new look of the website is certainly eye catching, with strong visuals underpinning FRIGOBLOCK’s messaging around sustainability, the benefits of FRIGOBLOCK’s technologies and the history of the company. Navigation is simple with clear information on each product, easy segmentation of ranges and large visuals for every product.
Driving Sales
The buzz around FK2 has placed FRIGOBLOCK front and center in the world of refrigerated transport. Visitors wanting to learn more about the unit can get so close they can almost touch it. Technical information, multiple hi-res visuals, clearly stated benefits and downloadable brochures are combined to give dealers an excellent basis for pitching to customers.
But it’s not just FK2. All the information on whichever FRIGOBLOCK product your customer is interested in is just a few clicks away. In terms of driving interest, the arresting visuals and compelling storytelling around both the brand and products position FRIGOBLOCK as a premium, modern brand at the cutting edge of the sustainable revolution in refrigerated transport.
