This summer, dealers were notified of the updated iPresentation from Thermo King. Packed with new information, this customer-facing deck comes with the following headlines:
- The what: this is an interactive presentation that brings together the latest information on Thermo King, our products, sales, and marketing information
- The why: to give dealers a rich source of information to stand out from their competitors, and to support on-going customer engagement Let’s take a brief look at the contents, and how it has been aligned to your sales activity.
Let’s take a brief look at the contents, and how it has been aligned to your sales activity.
Getting interactive
To talk content, we first need to explain how we’ve put interactivity into this iPresentation. Starting with page 1, you’re presented with 6 sections that can be ‘navigated’ with a simple click.
We know that every sales conversation involves different products and customers, and requires different levels of know-how and experience. That’s why we’ve made it easy for you to reach the most relevant sections.
The 6 headline topics are:
- Company introduction
- Thermo King: a premium brand
- Transport solutions
- Vertical Solutions
- Marine
- Bus & Rail HVAC
1. Company introduction
What’s covered: the content here is divided into background information on both Ingersoll Rand and Thermo King, including brand promise and climate commitment.
Value to dealer: this section reassures customers that by working with you they’ll have access to technology that continues to lead the way in refrigeration equipment.
2. Thermo King: a premium brand
What’s covered: this is a big section packed with insight and ‘value adds’:
- Dealer network – highlighting the coverage, assistance, and quality support available from dealers
- Training – demonstrating the depth of education and certification available from Thermo King
- Marketing & Tools – showcasing our online presence, as well as tools ranging from TK Smartsaver to TK ComCom
- Innovation – exploring Thermo King’s reputation for invention, and today’s on-going commitment to R&D
- Sustainability – detailing both a continued investment in green solutions and the results delivered
- Industry trends – listing the main factors impacting cold chains, from compliance to new technology
Value to dealer: with this section you can really stand out by showing the scale of the dealer network, the on-going support available, and the values driving our future development.
3. Transport solutions
What’s covered: all Thermo King products and services relating to road use, divided into the following 8 sections:
- Trailer
- Truck
- Direct Drive
- CryoTech
- Options & Accessories
- Service contracts
- Genuine parts
- Connected solutions
Value to dealer: with these slides you can explore with clients the depth of your offering, and the many different options available for solving their challenges.
4. Vertical solutions
What’s covered: the full range of vertical solutions, including pharma, retail, air, and intermodal. Plus there are specific slides for our sustainability, noise, and last mile solutions to demonstrate the full breadth of technology on offer.
Value to dealer: the ability to show highly tailored solutions and capabilities that address a number of very specific client challenges, thereby confirming your relevance to their operation.
5/6. Marine and HVAC sections
What’s covered:
- Marine:
- Product overview
- Air Management & Monitoring
- HVAC:
Value to dealer: as mentioned above, the detail here shows both the full range of products on offer, and the powerful capabilities made available by your workshops!
Transform your client presentations
The next time you’re sitting down with a client and want to grab their attention with a compelling story, why not lead with the updated iPresentation? It’s full of facts and easy to jump to those areas most likely to earn new business.
You can access the iPresentation at InfoCentral.
