Advancer is the most fuel-efficient trailer refrigeration unit on the market today! Enter: the Fuel Promise Campaign – our most ambitious campaign yet!
One essential tool within the entire Advancer launch is the TK SmartSaver application. If your customers provide the necessary information (the # of TRUs in their fleet, the average ambient temperature, etc.), you can calculate:
- fuel savings in liters
- amount of CO2 emissions saved
- number of trees saved by using Advancer
With this information, you can give your customers a fuel-saving target. And if after one year they don’t save the predicted amount of fuel, Thermo King will pay them back the difference. We have launched this campaign for two reasons:
- Give your customers transparency on fuel-savings
- Satisfy the demand for sustainable units
Transparency on fuel consumption
For the first time in the industry, we can display how fuel-efficient Advancer actually is. All of this information is available thanks to Advancer’s electronic engine speed control: Eco Governor (for A-400 and A-500).
It turns out that Advancer is indeed 30% more fuel-efficient than the market average – that’s why we are so confident putting our money on the line.
Demand for sustainable units
Fuel consumption data is valuable nowadays. In a recent interview, Michael Kane, Sales Director at Marshall Fleet Solutions, revealed that the launch of the fuel-efficient Advancer couldn’t have been better for two distinct reasons:
- Sustainable ambitions: more and more large retail companies are setting ambitious sustainability goals. Tesco promised to turn their operations fully electrical by 2030 and Sainsbury will cut its GHG emissions by 30% by 2030.
- Legislative action to reduce emissions: red diesel bans in the UK and the Paris Climate Agreement are just two pieces of legislation pushing transporters towards more fuel-efficient modes of transport to avoid excessive costs.
Download your Fuel Promise Campaign marketing material
Advancer will turn the operations of your customers upside down. That’s why we prepared several marketing tools for the Fuel Promise Campaign.
- Promotional flyer
- Email for your customers
- Social media assets
- Press releases
- Advertising concept
- Posters
Use the TK SmartSaver application to turn Advancer into a success story for you!
