The outbreak of COVID-19 has had unseen effects on our economy. Of course, it impacted our sales as well. “Luckily, we are in a sector that is essential to the peoples’ life and well-being,” answers Jorge Estelle Caro, Regional Sales Director in Germany. We talked about his sales experience during 2020.
People still buy fresh foods and medicine. Luckily, we work in a sector that is essential to peoples’ life.
Pharma x food retail: booming business
“In some sectors, we lost a lot of customers. Specifically, when you consider certain segments of last-mile deliveries. Schools, restaurants, company canteens… they all closed down during the lockdown. Of course, this affected the sale of our truck refrigeration units and our small truck segment (Ce series).”
“Other sectors within the last mile continued to grow during this pandemic,” knows Jorge Estelle Caro.
- Food retail: With people stuck at home, and restaurants closed down, food retailers increased in popularity throughout Europe in 2020. Especially the Home delivery segment increased.
- Pharmaceuticals: “Since all the vaccines are transported between specific temperature intervals, this segment grew too – but not as much as food retail.”
“You see, people still eat, and pharma products are still being used. So, Thermo King is still needed. Luckily, we work in a sector that is essential to peoples’ life.”
Popularity of trailer products
“Fleet managers continued to invest in new equipment – especially those active in food retail and pharma.”
“Our customers favored products related to this sector. The E-200 (for last-mile pharma and food deliveries) and our trailer portfolio – since we launched a new TRU, Advancer.”
Our customers are choosing our product and our reliable network.
Outstanding dealer network: making 2020 a success
“What made fleet managers choose Thermo King – aside from our market-leading products? Our outstanding dealer network, of course!” says Jorge Estelle Caro.
“If our customers have to deliver a fresh load of salmon from Oslo to Sevilla, they cross six borders. They need the guarantee that their drivers are within a 2-hour radius of a dealership at all times to ensure that their freight remains intact in case of a breakdown.”
“Our international network of dealers continued to excel in 2020 – even during the outbreak of COVID-19. So, our customers didn’t just choose our products – they chose the unparalleled service network of Thermo King.”
