---
title: "Introducing Max Your Cool: a new approach to selling aftermarket services and solutions"
description: Discover how we help you improve your sales and reach a new audience. All the ins and outs of our lead campaign for Cold Storage Solutions.
image: https://www.thermokingnews.com/hubfs/TK24-064%20MYC%20Introduction-580x460px-V1.jpg
---
- [English](https://www.thermokingnews.com/tk-stayfresh-blog)
- [Français](https://www.thermokingnews.com/fr/tk-stayfresh-blog)
- [Italiano](https://www.thermokingnews.com/it/tk-stayfresh-blog)
- [Español](https://www.thermokingnews.com/es/tk-stayfresh-blog)
- [Pусский](https://www.thermokingnews.com/ru/tk-stayfresh-blog)
[](https://www.thermokingnews.com/tk-stayfresh-blog)
[Back to blog](https://www.thermokingnews.com/tk-stayfresh-blog)
# Introducing Max Your Cool: a new approach to selling aftermarket services and solutions
[Sales](https://www.thermokingnews.com/tk-stayfresh-blog/tag/sales), [Marketing](https://www.thermokingnews.com/tk-stayfresh-blog/tag/marketing)
Thermo King is all about offering more. From top-of-the-line refrigeration units that you and your clients can always count on, to a broad portfolio of **performance-enhancing** services and solutions. All designed with one purpose in mind: taking fleet performance to the max!
This has been true for years, but after so many years of expanding and improving, the aftermarket offering had become a bit scattered. That’s why we’ve revamped the portfolio, and centralized it under one clear slogan: **Max Your Cool.**
You can find out more about the thinking and strategy behind Max Your Cool by clicking [here](https://www.thermokingnews.com/tk-stayfresh-blog/the-strategy-behind-max-your-cool). But the key takeaway is simple: everyone benefits:
- Customers get services and solutions that help **boost their fleet performance**
- You have a clear story on the benefits of our **smart services and digital solutions**
- You get happier clients and long-lasting service contracts
It really is win-win!
## **The four pillars to Max Your Cool**
The Max Your Cool story is split into four categories, defined by clear outcomes: **maximum uptime, sustainability, savings,** and **control**. The goal behind each is performance, and keeping your customers worries down – all day, every day.
They’re structured like this to give you a more simplified and joined-up customer conversation, where TRUs and aftermarket solutions neatly come together to deliver specific goals and ambitions:
##### **Max your uptime**
...where the focus is on bringing fleet availability up to an all-time high, with capabilities ranging from **24/7 Fleet Monitoring** to smart upgrades that help protect equipment readiness
##### **Max your sustainability**
...helping limit a customer’s carbon footprint to keep them ahead of regulations, with headline features such as high-capacity **batteries and re-manufactured parts** that cut waste and resource consumption
##### **Max your savings**
...usingsmart solutions to realize significant cost savings, simplify maintenance and increase the residual value of our units, with the focus on aspects such as extended warranties and ultrasonic fuel sensors.
##### **Max your control**
...giving customers the digital-first capabilities they need to enhance performance and respond to any crisis, with options that include telematics and upgrades such as temperature sensors for precise reporting.
## **Max your dealership offering**
So, what does this all mean for helping you attract and win more business? Well, to answer that is to point to 3 key gains that Max Your Cool makes possible for dealers:
- It strengthens your position in the service-based economy, where customers increasingly want to buy outcomes rather than products
- The integrated story makes it simpler to up- and cross-sell additional services and solutions
- It also helps increase customer loyalty, by aligning your know-how and capabilities with their core priorities
## **Communicating Max Your Cool**
We’ll be communicating Max Your Cool on all our platforms over the coming months. To support your sales efforts, we've created a collection of promotional tools - which you can find in our new Max Your Cool Toolbox on Infocentral.
Here you will find:
- Max Your Cool brochure
- Sales presentation
- Introduction video
- Social media templates
- Poster
- And much more
You’ll find all of this and more on [Infocentral](https://iservice.mythermoking.com/iservice).
Related Posts
[ 6 Jun 2024 Taking our aftermarket story to the max: the narrative behind Max Your Cool Service Excellence, Campaigns, Sales, Marketing](https://www.thermokingnews.com/tk-stayfresh-blog/the-strategy-behind-max-your-cool) [ 18 Mar 2024 Thermo King Brand Center: How to get the most out of your marketing campaign Dealers, Best practices, Sales support, Brand Center, Marketing](https://www.thermokingnews.com/tk-stayfresh-blog/tk-brand-center-faq) [ 18 Mar 2024 How clever marketing can heat up your sales Sales, Marketing, Cold Storage Solutions](https://www.thermokingnews.com/tk-stayfresh-blog/boost-your-sales-with-strong-marketing-tactics)
-
-
-
©2024 Thermo King. All Rights Reserved.
