Introducing Max Your Cool: a new approach to selling aftermarket services and solutions

Thermo King is all about offering more. From top-of-the-line refrigeration units that you and your clients can always count on, to a broad portfolio of performance-enhancing services and solutions. All designed with one purpose in mind: taking fleet performance to the max!

This has been true for years, but after so many years of expanding and improving, the aftermarket offering had become a bit scattered. That’s why we’ve revamped the portfolio, and centralized it under one clear slogan: Max Your Cool.

You can find out more about the thinking and strategy behind Max Your Cool by clicking here. But the key takeaway is simple: everyone benefits:

• Customers get services and solutions that help boost their fleet performance
• You have a clear story on the benefits of our smart services and digital solutions
• You get happier clients and long-lasting service contracts

It really is win-win!

The four pillars to Max Your Cool

The Max Your Cool story is split into four categories, defined by clear outcomes: maximum uptime, sustainability, savings, and control. The goal behind each is performance, and keeping your customers worries down – all day, every day.

They’re structured like this to give you a more simplified and joined-up customer conversation, where TRUs and aftermarket solutions neatly come together to deliver specific goals and ambitions:

Max your uptime

...where the focus is on bringing fleet availability up to an all-time high, with capabilities ranging from 24/7 Fleet Monitoring to smart upgrades that help protect equipment readiness

Max your sustainability

...helping limit a customer’s carbon footprint to keep them ahead of regulations, with headline features such as high-capacity batteries and re-manufactured parts that cut waste and resource consumption

Max your savings

...using smart solutions to realize significant cost savings, simplify maintenance and increase the residual value of our units, with the focus on aspects such as extended warranties and ultrasonic fuel sensors.

Max your control

...giving customers the digital-first capabilities they need to enhance performance and respond to any crisis, with options that include telematics and upgrades such as temperature sensors for precise reporting.

Max your dealership offering

So, what does this all mean for helping you attract and win more business? Well, to answer that is to point to 3 key gains that Max Your Cool makes possible for dealers:

• It strengthens your position in the service-based economy, where customers increasingly want to buy outcomes rather than products
• The integrated story makes it simpler to up- and cross-sell additional services and solutions
• It also helps increase customer loyalty, by aligning your know-how and capabilities with their core priorities

Communicating Max Your Cool

We’ll be communicating Max Your Cool on all our platforms over the coming months. To support your sales efforts, we've created a collection of promotional tools - which you can find in our new Max Your Cool Toolbox on Infocentral.

Here you will find:

• Max Your Cool brochure
• Sales presentation
• Introduction video
• Social media templates
• Poster
• And much more

You’ll find all of this and more on Infocentral.