For more than 3 years, Advancer and its companion units have been the standard in the transport refrigeration sector. To help you sell these industry-leading units, we have made a big collection of materials for you to use. For your convenience, we’ve listed them all here.
How do you convey all of Advancer’s benefits to make the Advancer family irresistible to your clients? When the unit originally launched, we gave you a lot of materials to assist in the sales effort. Since then, as with the A-Series itself, the options have only grown. For every problem a client faces, there is an Advancer that will cater to their needs. And we’ve created more materials that can help you effectively convey that message.
You can find a full overview below:
1. Reiminaged Advancer website
For the launch of the brand-new Advancer units, we gave the dedicated Advancer website, tkadvancer.com, a fresh coat of paint.
Here, you’ll find information on the whole series:
- Advancer units
- Power sources
There’s a clear layout of compatibility between them, as well as brochures, leaflets, and videos you can use in your efforts! All centralized for your convenience in the ‘Discover’ tab. Two clicks is all it takes.
2. Videos
- USP videos: Highlighting all the benefits of Advancer
The original Advancer was already packed with innovation, and now that its companion units are out, your clients may be suffering from information overload.
To make the advantages and technical innovations in the A-Series easier to digest and present, we’ve created several USP videos for you and your clients. From Advancer’s innovation to AxlePower’s Smart Power Management, you’ll find it all laid out clearly in these short videos.
Draw eyes with our stunning spotlight videos, full of jaw-dropping 3D images. Perfect to put front and center on your social feeds!
You’ll find all videos in the product toolbox on InfoCentral (keep you login close).
3. Tools & apps
- TK SmartSaver – Showing your customers how much they will save
Enter your customer’s data (the number of TRUs in their fleet, the distance driven in a given year, …), to calculate and present them with:
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- Fuel savings in liters
- Amount of CO₂ emissions saved
- Number of trees saved by using Advancer
This all fits in our campaign to display the fuel efficiency of Advancer and reach your sustainable targets. You can find the app here.
- ComCom
Compare units at a glance with ComCom app. This application helps your clients make the right choice for their fleet. Will they benefit more from an Advancer Spectrum or the standard unit? You can offer them a detailed breakdown.
You can find the app here.
- Advancer AR Experience
- Upgraded Advancer brochure
The Advancer brochure has several QR codes that allow the page to be active in AR with the Advancer AR Experience.
- Explore Advancer in AR
A full AR experience for the Advancer Spectrum, the Advancer—e, and AxlePower. Walk around the units and learn how they can improve your clients’ fleet.
You can find the app here.
4. Interactive brochures
For those clients who are especially paper-wary or prefer a more modern approach to brochures, we’ve created interactive brochures. That way, they can easily find their way to their most pressing concerns and discover the product at their own pace.
You can find the interactive brochures in our download center.
5. Advancer toolbox – everything you need in one place
The Advancer toolbox is your one-stop-shop for everything covered above. From videos to social posts, from logos to PowerPoints: whatever you need, the toolbox provides. So, keep your InfoCentral login close, and start selling Advancer.
Visit the Advancer Toolbox
