We live in a hyperconnected world these days. It’s a cliché, but that doesn’t make it any less true. Gone are the days of looking through the yellow pages, now advertising is done in shared online spaces. When we think of online advertising, we tend to think of B2C marketing, done via YouTube ads or targeted banner ads. But the very presence of your company on social media can be a powerful marketing tool, if used correctly. Traffic on your social media profiles will naturally flow through to your website.
Thermo King wants to help you optimize your social media, to make it an effective avenue of marketing for your business. Much like managing a website , looking after several social media platforms is a (literal) full time job. To help you lighten the load, Thermo King offers various tools you can use on social media.
SOCIAL MEDIA TOOLS FOR YOUR EASE OF USE
To make sure we help you stay on top of your social media presence, we have already prepared a lot of content for you to use!
- The toolbox provided with every product launch
- These focus on specific products, perfect for highlighting new launches!
- Our Trending Topics newsletters
- Included in ever newsletter is the hashtag of the month. This hashtag relates to current trending topics and what’s new in the world, marketing or the company. A great way to stay on top of current events.
- Centralised in our Infocentral
- All content is centralised here. From Advancer, to aftermarket and pharma solutions, it’s all here for you to mix and match on your feed as you see fit.
The content provided is of course completely free of charge and adheres to our brand guidelines. It’s as simply and copy and pasting the posts you want into your social feeds. For maximum convenience, we’ve grouped them together by platform, but there are always some things to keep in mind. For instance, LinkedIn is a much more professional social network than the other two platforms and Twitter is meant for short, snappy content.
DEALER INSPIRATION: BALLINLOUGH IRELAND
A great example of a dealer that has seen a very positive impact of active social media use is Ballinlough Ireland.
Founded in 1986, they started as a small service and repair company for the transport refrigeration industry in Ballinlough, Co. Roscommon. Since then, they’ve become an established value in the Irish Thermo King dealer landscape.
In April of 2009, Ballinlough started their company Facebook page, which has since grown to over 2,800 followers. And that most remarkable thing? Every single one of those followers is organic, people who are genuinely interested in what Ballinlough has to offer. The company uses it for a variety of purposes, from Product & Services promotion, to getting news out to their clients, to attracting new employees. And of course, sometimes just to have a bit of fun. Showing people around the warehouse, highlighting new units, that sort of thing.
Recently, they’ve also become more active on LinkedIn. The tone over there is a bit more ‘serious’ and business oriented. But with 1,700 followers, Ballinlough has found great success using the platform to advertise content and attract new employees.
Overall, the dealership advocates for a strong social media presence. It’s a proactive way of engaging with your clients, rather than waiting for them to stumble onto your website on their own.
