Whenever there’s a big event in Europe focused on the transport industry, you can be sure Thermo King will be there to our market leading technologies in the spotlight. One such exhibition that certainly fits the bill is Transport Logistic, held 4-7 June in Munich, which Thermo King attended for the first time.
Described as the ‘leading trade fair for logistics, mobility, IT, and supply chain management’, this bi-annual event included:
As for Thermo King’s involvement, we were there with a stand that promoted the theme of ‘global cold chain management – whatever your mode of transport, we’ve got you covered’. This is topic that allowed us to detail our full range of road, rail, marine, and air solutions.
What’s more, we were able to engage an audience that:
The intermodal theme is particularly relevant as within the exhibition there was also a second, separate event: Air Cargo Europe.
Seen as one of the international airfreight industry’s main calendar events, this was the ninth time it's been run. While for Thermo King, it offered a further opportunity to demonstrate the breadth and scale of our customizable temperature control solutions.
As with all major conferences we attend, Thermo King was at Transport Logistic to:
Another important reason for being there was to tap into key discussions being had across the logistics industry. As for what these are, a look at the agenda for the event helps highlight a number of topics, including:
Delegates who visited our stand were able to explore the Thermo King intermodal range. We also had a team on hand to show and tell, and to make the most of all the many networking opportunities.
In addition, there was also be the VR experience featuring Bob the trucker that attracted the crowds, complete with VR goggles as a give-away.
It was an exciting event, and one that certainly helped us get closer to customers and prospects. In addition, it presented an excellent opportunity for our Marine, Rail, and Air teams to share their stories – and there were certainly a big audience ready to listen!
At Transport Logistic, Thermo King looked to showcase solutions that span the end-to-end cold chain. It’s a powerful conversation starter, and one that you too can put to good use with customers and prospects.
So why not:
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