---
title: "The TK Video Collection: lights, camera, action!"
description: With the TK Video Collection, you have at your fingertips a comprehensive range of videos, ranging from product demonstration to best practice insights
---
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# The TK Video Collection: lights, camera, action!
[Best practices](https://www.thermokingnews.com/tk-stayfresh-blog/tag/best-practices), [Marketing matters](https://www.thermokingnews.com/tk-stayfresh-blog/tag/marketing-matters), [Sales support](https://www.thermokingnews.com/tk-stayfresh-blog/tag/sales-support)
There’s a reason over 500 million hours of video is watched on YouTube each and every day. Yes, people love cats that can play pianos. But equally in a world of information overload, they like to see rather than read.
Then there’s the role of video for inspiring your day-to-day activities:
- **In training** – where research suggests employees are 75% more likely to watch a training video than read a document
- **In customer presentations** – where 59% of decision makers say they prefer to watch video than read text
- **In marketing** – where just mention of the word ‘video’ increases click-through rates by 13%
Making the most of the video assets at your disposal is therefore a pretty obvious ‘no-brainer’.
## A one stop shop
To help you put the ‘motion picture’ to work, Thermo King has brought together all videos into one easy to access place, called imaginatively enough the TK video collection – which you access [here](https://europe.thermoking.com/media-room/video-collection/).
It’s a **one-stop shop** for viewing a host of video assets, including:
- **Old favorites**
like 'Professor Kool’ and his now legendary ‘explains’ videos that explore a number of key business issues
- **General videos**
covering ‘big picture’ topics and more specific ‘event’ videos (for example the Thermo King & Frigoblock IAA 2018 aftermovie)
- **Product-specific content**
covering everything from Trailer and Hybrid Trailer to Direct Drive and CryoTech
- **Aftermarket insights**
focused on ‘how things work’
- **Solutions videos**
ranging from pharma to intermodal and sustainability
## Getting video clever
We’ve brought together all these videos for added convenience. Yet equally we’ve done so in order to inspire your next move:
- **Supercharge sales presentations** – with real-life testimonials from drivers, fleet managers, owners, and more.
- Give a serious **boost to your marketing efforts**, and find out why 83% of businesses already believe that video gives them a good ROI
- **Bring your customer events to life** with free-to-use assets that provide short, sharp overviews to key product benefits
- **Invigorate training sessions** with best practice videos across a range of topics including refrigeration basics, airflow, and preventative maintenance
Related Posts
[ 18 Mar 2024 Thermo King Brand Center: How to get the most out of your marketing campaign Dealers, Best practices, Sales support, Brand Center, Marketing](https://www.thermokingnews.com/tk-stayfresh-blog/tk-brand-center-faq) [ 15 Mar 2024 Did you like 2023? Here’s how to get even more out of 2024! Sales support, Events, Products, Innovation](https://www.thermokingnews.com/tk-stayfresh-blog/are-you-ready-for-2024) [ 30 Apr 2022 The new InfoCentral – all the insight you could want, all in one place Marketing matters, InfoCentral, iService, Thermo King Europe, User Interface, Dealer Network](https://www.thermokingnews.com/tk-stayfresh-blog/the-new-infocentral-all-the-insight-you-could-want-all-in-one-place)
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