---
title: Selling Advancer? Easy with these top sales tools at your disposal
description: Convince your clients of Advancer’s capabilities with our wide range of marketing materials
---
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# Selling Advancer? Easy with these top sales tools at your disposal
[Best practices](https://www.thermokingnews.com/tk-stayfresh-blog/tag/best-practices), [Marketing matters](https://www.thermokingnews.com/tk-stayfresh-blog/tag/marketing-matters), [Sales support](https://www.thermokingnews.com/tk-stayfresh-blog/tag/sales-support), [Advancer](https://www.thermokingnews.com/tk-stayfresh-blog/tag/advancer)
**In June 2020, we released Advancer into the world with a blast! Our brand-new unit was the showstopper at several Dealer Days all over the EMEA region. But what’s next? Well, we prepared some sales material that’ll make Advancer irresistible to your customers.**
## Advancer USP video - Highlighting all the benefits of Advancer
Advancer is packed with so many industry-firsts that it is hard to keep up with them. Luckily, we put them all in a short USP-video.
- Fastest pulldown on the market today
- Fully variable airflow – independent from engine speed
- Industry-first insights in fuel consumption
## TK SmartSaver – Showing your customers how much they will save
We upgraded (and continue to upgrade) our TK SmartSaver to comply with the latest data from Advancer. If your customer provides the right data (the # of trailer refrigeration units in your fleet, the distance driven in a given year, …), you can now calculate:
- Fuel savings in liters
- Amount of CO₂ emissions saved
- Number of trees saved by using Advancer
This all fits in [our campaign to display the fuel-efficiency of Advancer](https://tkadvancer.com/) and reach your sustainable targets.
## Upgraded Advancer brochure – Get to know Advancer inside out in AR
Also, we improved our Advancer brochure to let you dive deeper into our latest unit. And you can take this quite literally.
We added our AR Experience so you can uncover Advancer from the inside. Do try this at home yourself! No need for goggles, your phone will just do the trick.
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[ 18 Mar 2024 Thermo King Brand Center: How to get the most out of your marketing campaign Dealers, Best practices, Sales support, Brand Center, Marketing](https://www.thermokingnews.com/tk-stayfresh-blog/tk-brand-center-faq) [ 15 Mar 2024 Did you like 2023? Here’s how to get even more out of 2024! Sales support, Events, Products, Innovation](https://www.thermokingnews.com/tk-stayfresh-blog/are-you-ready-for-2024) [ 30 Apr 2022 The new InfoCentral – all the insight you could want, all in one place Marketing matters, InfoCentral, iService, Thermo King Europe, User Interface, Dealer Network](https://www.thermokingnews.com/tk-stayfresh-blog/the-new-infocentral-all-the-insight-you-could-want-all-in-one-place)
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