---
title: "Intermodal 2019: time for some big announcements"
description: Intermodal 2019 is an event for all the main players to be in attendance, and Thermo King was there with big announcements and an exciting new prototype
---
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# Intermodal 2019: time for some big announcements
[Marketing matters](https://www.thermokingnews.com/tk-stayfresh-blog/tag/marketing-matters), [Events](https://www.thermokingnews.com/tk-stayfresh-blog/tag/events)
Another month, and another event for Thermo King: this time [**Intermodal Europe 2019**](https://www.intermodal-events.com/en.html). The venue was Hamburg, with an audience of key shippers, shipping lines, freight forwarders, ports, rail freight operators, logistics companies, and container professionals.
In other words it was a busy event where you need to arrive with a powerful story to stand out. Fortunately we had **Jessica Poliner, VP and General Manager, Thermo King Global Marine, Rail, and Air** on hand.
Her keynote title alone, ‘(Re)making room for Thermo King’, gave attendees advanced warning that **big announcements were coming**!
## New innovations from Thermo King
“I would encourage you all to make room for a much stronger and bigger Thermo King, because we’re back”, was Jessica’s opening line. A bold statement that she backed up by **outlining planned developments** for 2020:
- The launch of**[new genset products](https://www.thermoking.com/na/en/marine/genset-units.html)** and a Controlled Atmosphere solution
- Supplying **[telematics](https://europe.thermoking.com/solutions/connected-solutions/)** **as standard** on all Thermo King reefers and gensets
- Offering the **widest** [**temperature pull down range**](https://europe.thermoking.com/accessories/temperature-management/)with more refrigerant options than any other company
In addition, Jessica discussed an environmental initiative that is targeting a **25% reduction in global food loss** and food waste.
## Introducing the SG5000 genset
The biggest launch news came with the introduction of the **new SG5000 genset**. Armed with a prototype displayed on the Thermo King booth, the show provided the perfect backdrop to highlight the unit’s standout features:
- The SG5000 for marine reefers combines **high performance with low running costs**
- Utilizing a reliable and efficient power source, the genset is also **full-life CARB compliant**
- Available in both **clip-on and undermount formats**, the SG5000 is designed to power all ISO reefers on the market
To again quote from Jessica’s keynote: “ We will offer a full range of generator set options, including the only lifetime CARB-complaint unit and an NRMM-compliant unit for Europe. Our vision is to remake Thermo King, and **to offer the broadest product portfolio** in the industry. We are committed and here to stay.”
## Leasing and rental support
Another talking point at the event was the effort Thermo King is making to **help leasing and rental companies** in the intermodal space. Conversations focused on [the recent announcement](https://europe.thermoking.com/mediaroom/thermo-king-gensets-in-thornton-groups-rental-offering-increase-transporters-operational-flexibility/) that our gensets are now available as part of Thornton Group’s rental offering:
- Customers now have **alternate ways to invest capital** to meet their genset requirements
- As a result they can **calculate individual prices** for particular shipments
- This removes the need to purchase hardware, thereby gaining **more operational flexibility**
## A prominent position
Overall, Thermo King made a big splash at Intermodal 2019. From **strong press interest to excellent networking opportunities**, it’s an event that provides a great opportunity to meet with customers and prospects – and to showcase our continuing commitment to innovation.
Asked what she thought of the event **Gulsah Metinoz, Sales Manager for Europe, Middle East and Africa at Thermo King Marine** responded: “Intermodal continues to be a gathering spot for all the key industry players, suppliers and customers. Thermo King again had the prominent position at the show, and enjoyed a high number of visitors interested in the product displays of reefers and gensets”.
Gulsah then added: “announcements from Jessica around new product launches for 2020 were received with great enthusiasm, and were taken as a token of **Thermo King’s re-emergence on the marine landscape**”.
## Get your business ready for a productive 2020
Thermo King continues to deliver innovations that lead the industry in areas ranging from performance and cost to sustainability. That means **more exciting products coming your way**, and more opportunities to wow customers.
Keep up to date on all these developments, and what they mean for your dealership by visiting the [Stay Fresh](https://www.thermokingnews.com/tk-stayfresh-blog) and [Dealer of the Future](https://www.thermokingnews.com/dealerofthefuture) platforms.
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